Clarity You Need.
Strategy You Deserve.
Forget generic frameworks. I look at where you are and what you've got… then chart the strategy you actually deserve.
Helping brands unlock growth through strategic insight and emotionally resonant storytelling.
Strategic Services
Comprehensive consulting services designed to accelerate your business growth through strategic thinking and creative execution.
Strategy
Foundation & Direction
Brand Strategy & Positioning
Define your unique market position and brand identity
What's Included:
- Comprehensive brand audit and competitive analysis
- Target audience research and persona development
- Brand positioning framework and messaging strategy
- Visual identity guidelines and brand voice definition
- Implementation roadmap and success metrics
Go-to-Market Planning
Strategic launch planning and market entry execution
What's Included:
- Market opportunity assessment and sizing
- Channel strategy and partnership development
- Pricing strategy and revenue model optimization
- Launch timeline and milestone planning
- Performance tracking and optimization framework
Creative
Expression & Execution
Content Strategy & Storytelling
Compelling narratives that connect with your audience
What's Included:
- Content audit and gap analysis
- Editorial calendar and content planning
- Brand storytelling framework development
- Multi-channel content strategy
- Performance measurement and optimization
Creative Direction & Design
Visual strategy and creative execution guidance
What's Included:
- Creative brief development and art direction
- Visual identity system design
- Campaign concept development
- Design system and style guide creation
- Creative asset review and optimization
Investment Levels
Flexible engagement models designed to match your project scope and budget requirements.
Quick-Start Sprint
- Rapid assessment of goals and gaps
- Priority roadmap with next best actions
- Tactical recommendations & templates
- Advisory only — execution by your team
Strategic Planning
- Comprehensive marketing strategy
- Implementation roadmap & milestones
- Performance & measurement frameworks
- Advisory & reviews — not ops management
Strategic Intelligence
- Content ecosystem & asset audit
- Campaign & channel intelligence
- Optimization playbooks & frameworks
- Advisory — execution by your team/partners
15+ Years in Motion
From Windows to Copilot, shaping brands and products across Microsoft—now fueling clarity and growth for what's next.
Microsoft Brands & Products
From Copilot and Edge to Teams, Surface Pro, and Microsoft 365—marketing at scale across the portfolio.
Client Success Stories
Real results from strategic partnerships with forward-thinking brands.
"Luis brought strategic clarity to our most complex product launches. His ability to synthesize market insights into actionable strategies was instrumental in our success."
"The brand positioning work Luis did transformed how we communicate our value. We saw immediate improvements in customer engagement and conversion."
"Luis's go-to-market strategy helped us enter a new vertical successfully. His strategic thinking and execution support were invaluable."