Luis Gilberto

Sr. Integrated Marketing Lead | Creative Strategist

📧 [email protected] 🔗 linkedin.com/in/luisgilberto 🌐 luis-gilberto.com 📍 Redmond, WA

15+ years crafting integrated marketing campaigns and brand narratives for Microsoft's consumer portfolio. Expert in translating complex AI features into compelling consumer stories, leading cross-functional teams, and driving measurable business impact through strategic storytelling and creative direction.

Experience

Sr. Integrated Marketing Lead – Microsoft Edge / Copilot
Feb 2022 – Present | Redmond, WA
  • Led brand transformation of Microsoft Edge from "shopping browser" to "AI-powered browser"
  • Crafted global narratives for Copilot in Edge, translating AI features into consumer benefits
  • Directed seasonal campaigns driving engagement and adoption across multiple markets
  • Produced channel toolkits and creative assets for global digital marketing
Sr. Integrated Marketing Lead – Microsoft 365 Suite
Dec 2016 – Feb 2022 | Redmond, WA
  • Developed 360° integrated marketing plans across Microsoft 365 and Office portfolio
  • Launched "Free to be Free" pandemic campaign for Microsoft's free productivity apps
  • Directed GTM strategy for Microsoft Teams personal use and Family Safety app
  • Owned end-to-end creative direction across paid, owned, and earned media
Marketing Manager – Worldwide Retail Channel
Mar 2012 – Dec 2016 | Redmond, WA
  • Developed GTM strategies for 3+ global campaigns/year across Windows, Surface, HoloLens
  • Managed $2M+ annual budget with measurable retail and partner impact
  • Established KPI tracking and governance frameworks for quality assurance
Campaign Strategy Roles – Microsoft Vendor
2008 – 2012 | Redmond, WA
  • Launched Windows Phone in-store demos in 30+ languages with global deployment
  • Led campaign execution for MSN, Bing, and Internet Explorer
  • Managed content strategy for MSN Latino Entertainment with KPI optimization

Core Competencies

Strategy & Leadership

  • Integrated Marketing
  • Brand Storytelling
  • GTM Strategy
  • Cross-functional Leadership

Creative & Content

  • Creative Direction
  • AI Feature Marketing
  • Campaign Development
  • Content Strategy

Operations & Analytics

  • Budget Management
  • Performance Analytics
  • Channel Marketing
  • Partner Enablement

Education & Languages

B.S. Computer Sciences

University of South Alabama | 2000-2003

Executive Education

Kellogg Sales Institute, Northwestern | 2018

Languages

English (Native) | Spanish (Fluent) | Italian (Conversational)

Key Achievements

2.5M+ video views | 40% app adoption increase | $2M+ budget management