Content Strategy

Edge-ucational Series

Making Microsoft Edge features accessible and engaging through strategic content that unlocked confidence and adoption

Edge-ucational Content Series

The Challenge

Microsoft Edge had powerful features, but users weren't discovering or adopting them. The challenge wasn't just creating educational content - it was building a scalable system that could demystify browser capabilities and transform them from intimidating to intuitive.

Strategic Approach

Working in strategic collaboration with cross-functional teams and an external partner, we developed a content system that scaled seamlessly across product, marketing, and support touchpoints. The approach centered on making complex features feel approachable through clear framing and warm tone.

  • Content System Architecture
    Built modular educational framework that could be deployed across video series, in-product tutorials, social media, and support documentation
  • Strategic Clarity Through Tone
    Developed warm, accessible voice that transformed technical features into everyday benefits - making Edge feel less like software and more like a helpful companion
  • Cross-Functional Integration
    Coordinated between product, marketing, and creative teams to ensure consistent messaging while maintaining flexibility for platform-specific optimization
  • User-Centric Framing
    Led strategic direction to focus on user outcomes rather than technical specs - showing why features mattered, not just what they did

Impact & Results

The Edge-ucational series successfully transformed how users engaged with browser features. By demystifying capabilities through tight framing and warm tone, the content unlocked confidence and drove measurable adoption increases across key features.

The scalable system proved its value by seamlessly adapting to new features and product updates, creating a sustainable model for ongoing user education that continues to serve Edge's evolving feature set.

Key Learnings

This work reinforced that strategic clarity, tight framing, and warm tone can unlock confidence and adoption in tools people previously avoided. Success came not from explaining every technical detail, but from showing users why features mattered in their daily browsing experience - transforming education from obligation to empowerment.