I didn't set out to be a strategist. I set out to make sense of things (syntax, stories, systems).

Born in Venezuela, I landed in the U.S. with a scholarship and a stubborn belief: building from scratch is a feature, not a flaw.

Startups taught me speed and scrappiness. Microsoft gave me plot twists: global storytelling, high-stakes launches, and the kind of creative pressure that forces clarity.

When Copilot in Edge was still a whisper, I helped shape early campaigns—digging into use cases, decoding a nascent technology, and crafting stories that made people open Edge for something they'd never heard of.

It wasn't just marketing; it was translation, persuasion, and a little bit of faith.

I've shaped narratives for Surface, Office, and Teams. But before the decks and deadlines, I was just a curious kid with a big heart and a hunger for perspective.

My first job was as a magician. I learned how to hold attention, misdirect with grace, and make the impossible feel earned.

That instinct never left. Whether I'm crafting a brand story or troubleshooting a layout, I still reach for the same tools: a little bit of magic, a deck of cards, and endless patience to learn new tricks.

This site isn't just a portfolio; it's a proof-of-life. A stitched-together map of the work, people, and philosophies that shaped me.

If it feels personal, that's because it is.

Welcome.