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Curriculum Vitae

A deeper dive into the creative strategy, campaign leadership, and brand storytelling I've shaped over the past 15+ years. From AI-powered launches to cross-functional go-to-market plans, this expanded resume showcases the breadth of work I've led across tech and consumer marketing.

👁️ Visual Resume 📄 Download Résumé (PDF)

Microsoft

Sr. Integrated Marketing Lead – Microsoft Edge / Copilot in Edge

Redmond, WA · Feb 2022 – Feb 2025
  • Led the brand reinvention of Microsoft Edge from "the best browser for shopping" to "the AI-powered browser."
  • Crafted global narratives and full-funnel campaigns for Copilot in Edge, translating complex AI features into consumer-friendly benefits.
  • Directed seasonal campaigns (Back-to-School, Black Friday) to boost engagement and adoption.
  • Produced channel toolkits and creative assets that elevated digital marketing and storytelling globally.
  • Collaborated cross-functionally to align feature go-to-market planning with user research, product evolution, and business objectives.

Sr. Integrated Marketing Lead – Microsoft 365 (Suite & Apps)

Redmond, WA · Dec 2016 – Feb 2022
  • Developed and led 360° integrated marketing plans across Microsoft 365 and Office.
  • Launched the "Free to be Free" campaign during the pandemic, promoting Microsoft's free productivity apps.
  • Directed GTM strategy and storytelling for Microsoft Teams for personal use and the Microsoft Family Safety app.
  • Owned end-to-end creative direction across paid, owned, and earned media.
  • Embedded customer insights into messaging and media strategies across channels and geographies.

Marketing Manager – Worldwide Retail Channel Marketing

Redmond, WA · Mar 2012 – Dec 2016
  • Developed go-to-market strategies and messaging for 3+ global campaigns/year across Windows, Surface, and HoloLens.
  • Managed $2 M+ annual budget, delivering measurable results in retail and partner environments.
  • Oversaw end-to-end creative production and in-store retail experience alignment.
  • Established KPI tracking and syndication governance frameworks to ensure quality and performance across channels.

Vendor Marketing Roles – Demo & Campaign Strategy

Redmond, WA · 2008 – 2012
  • Launched in-store demos for Windows Phone in 30+ languages; produced demo videos for global deployment.
  • Led campaign execution for MSN, Bing, and Internet Explorer; managed email campaign QA and reporting for BICI.
  • Managed content and engagement strategy for MSN Latino Entertainment, including KPIs and editorial programming.

Startups & Early Career

Product & Merchandising Manager – Blue Frog Media / Versaly Entertainment

Seattle, WA · 2005 – 2008
  • Led mobile content strategy for Latino-focused storefronts and multicultural programming.
  • Programmed and promoted a Latino music channel with high engagement and retention.
  • Developed and launched branded mobile content products (vmbc.tv, Hollywood Insider, Sabor Movil).

Skills & Capabilities

Marketing Strategy

  • Integrated Marketing
  • Brand Storytelling
  • Campaign Development & Execution
  • GTM Strategy

Creative & Content

  • Creative Direction
  • AI Feature Marketing
  • Cross-Functional Collaboration
  • Thought Leadership

Operations

  • Budget Management
  • Channel Marketing
  • Partner Enablement
  • Performance Analytics
CREATIVE STRATEGY • BRAND STORYTELLING • CAMPAIGN DEVELOPMENT • CREATIVE STRATEGY • BRAND STORYTELLING • CAMPAIGN DEVELOPMENT • CREATIVE STRATEGY • BRAND STORYTELLING • CAMPAIGN DEVELOPMENT •
DIGITAL MARKETING • CONTENT STRATEGY • PERFORMANCE ANALYTICS • DIGITAL MARKETING • CONTENT STRATEGY • PERFORMANCE ANALYTICS • DIGITAL MARKETING • CONTENT STRATEGY • PERFORMANCE ANALYTICS •

Education & Languages

B.S. in Computer Sciences

University of South Alabama · 2000 – 2003

Executive Education: Marketing Strategy

Kellogg Sales Institute, Northwestern University · Feb 2018

Languages

Fluent in English and Spanish · Conversational Italian