Transforming Complex AI into Consumer Gold
From Venezuelan roots to Seattle success, I'm the marketing leader who helped rebrand Microsoft Edge from "the best browser for shopping" to "the AI-powered browser." Over 15+ years at Microsoft, I've launched global campaigns, managed $2M+ budgets, and turned technical features into stories people actually care about.
Core Expertise
Key Achievements
AI Browser Pioneer
Led Microsoft Edge's transformation into the AI-powered browser era, crafting global narratives for Copilot integration.
Global Campaign Leader
Launched campaigns across Windows, Surface, and Office in 30+ languages with measurable business impact.
Creative Strategist
Owned end-to-end creative direction from concept to execution across multiple product lines and channels.
Results Creator
Created PC Selector demo tool that delivered 21% sales lift and became highest-rated customer interaction.
Languages I Work In
- 🇺🇸EnglishNative
- 🇪🇸SpanishFluent
- 🇮🇹ItalianConversational
My Foundations
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BS · Computer Sciences
University of South Alabama
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Executive Education · Marketing Strategy
Kellogg School, Northwestern University
What's Next?
I help bold brands turn complexity into clarity — and ideas into results. If that's the brief, I'm your guy.