A Toolkit That Powered a Movement
Included in the campaign toolkit:
- Planning and messaging templates
- Partner-ready promo scripts
- Short-form video and modular content
- Distribution guidelines and tags
A 6-part video series that transforms Edge's most powerful tools into clear, helpful stories
How might we make Edge's most advanced features feel effortless and inviting to everyday users? We created the Edge-ucational series—a campaign of friendly, bite-sized videos that helped users not only understand Edge, but love it.
"We turned product features into real-life storytelling moments that educated, delighted, and empowered."
Built in collaboration with the award-winning agency Buck, this project transformed complex browser capabilities into accessible, engaging content that resonates with users across all skill levels.
Developing an educational framework that makes advanced browser capabilities feel intuitive and immediately valuable to users across all skill levels.
We identified common friction points across Edge's tools and mapped user mindsets to create educational content that truly resonates.
We grouped capabilities into intuitive themes that reflect how users think — not how tech is structured — making complex features feel accessible.
We created a style that blends clarity, friendliness, and confidence to match the Edge brand while maintaining educational effectiveness.
Teaching users how to maintain focus and optimize their workflow with Edge's productivity features.
Comprehensive tutorials on maintaining concentration and optimizing workflow for better digital productivity.
Essential guidance on collections, tab management, and workspace organization for streamlined browsing.
Critical knowledge on staying safe online, understanding privacy controls, and protecting personal information.
Introducing users to Bing AI capabilities within Edge, demonstrating practical applications for creativity and productivity.
Demonstrating productivity features that help users maintain concentration and workflow in their daily browsing.
Showcasing organizational tools and features for better browsing management and digital productivity.
Highlighting security features and safe browsing practices that protect users in the digital world.
Introducing AI-powered features for creative inspiration and intelligent assistance in everyday tasks.
Discover how Edge's smart shopping features help you find deals, compare prices, and save money while browsing.
Learn time-saving shopping techniques and features that streamline your online purchasing experience.
Included in the campaign toolkit:
Collaborating with cross-functional teams and an external partner, we built a content system that scaled across product, marketing, and support.
This work taught us how strategic clarity, tight framing, and warm tone can unlock confidence and adoption in tools people previously avoided.
Discover how strategic creativity drives meaningful connections across platforms and experiences.