Transforming complex features into accessible learning experiences
As Creative Strategy lead for Microsoft Edge's educational content initiative, I developed a comprehensive framework that transformed complex browser features into engaging, accessible tutorials. This project bridged the gap between advanced functionality and everyday user needs, creating a scalable content system that drove significant feature adoption and user satisfaction.
The strategy focused on making advanced browser capabilities feel intuitive and immediately valuable to users across all skill levels, prioritizing practical application over feature promotion.
Creative Strategy Lead
6 months
Cross-functional collaboration
Developing an educational framework that makes advanced browser capabilities feel intuitive and immediately valuable to users across all skill levels.
Conducted comprehensive user research to identify knowledge gaps and pain points in feature discovery and adoption.
Created a scalable content architecture that prioritizes practical value and immediate applicability over feature promotion.
Established a cohesive visual system that makes technical concepts approachable while maintaining brand consistency.
Designing content that seamlessly integrates learning with daily workflows, ensuring users can immediately apply new knowledge without disrupting their productivity.
Breaking down complex features into digestible, sequential learning modules that build user confidence progressively.
Focusing on real-world scenarios and immediate practical benefits rather than just feature demonstrations.
Creating reusable content templates and guidelines that enable consistent, high-quality educational content across teams.
Demonstrating productivity features that help users maintain concentration and workflow efficiency.
Showcasing organizational features for better browsing management and digital productivity.
Essential guidance on staying safe online and understanding privacy controls effectively.
Introducing AI capabilities for enhanced creativity and intelligent assistance in educational contexts.
The educational content strategy delivered measurable improvements in user engagement, feature adoption, and overall satisfaction with the learning experience.
This educational content initiative was developed through strategic collaboration between product teams, UX researchers, content specialists, and educational designers. The partnership ensured that every piece of content served both user needs and business objectives effectively.
By combining deep product knowledge with educational best practices, we created a content framework that has since been adopted across multiple Microsoft products, demonstrating the scalable value of user-centered educational design.
This project reinforced the critical importance of treating educational content as a strategic asset rather than just support material. By prioritizing user value and practical application over feature promotion, we created content that genuinely serves users while driving business outcomes.
The success of this framework has influenced how we approach educational content across the organization, establishing new standards for user-centered learning experiences in technology products.
Let's collaborate on your next educational content strategy or user experience project.